Sweetarts Celebration!
50th Anniversary
Sonobeat Records

The beginning of the Austin music scene

(Re)discover the roots of Austin music

50th anniversary artist profile

Sweetarts' A Picture Of Me turns 50

In 1967, one of Austin's most popular rock bands, the Sweetarts, launched Sonobeat Records with the stereo 45 RPM single A Picture Of Me. Released the first week of September, the single propelled the band, rookie record label Sonobeat, and Austin's music scene into the national spotlight. Fifty years later, we celebrate the Sweetarts with a freshly remastered digital edition of the single and a special feature celebrating the band and its members. Come celebrate with us!

Tracing the roots of Austin's music scene

Tracing the roots of Austin's music scene

Austin's vibrant music scene today – where you can pick from hundreds of live music performances any night of the week in any genre from Afro-jazz to zydeco – traces its roots directly to the music legends and legacies populating the Austin and Central Texas music scene in the 1960s and '70s. Psychedelic rock, outlaw country, "New Sincerity", and more... all started here. Through its hundreds of audio recordings, Sonobeat is proud to have documented this formative epoch in Austin music.

Welcome to the Sonobeat archives

Welcome to Sonobeat's historical archives

Sonobeat's archives – locked away for decades until Sonobeat Historical Archives first made them exclusively available here in 2004 – hold Sonobeat's hundreds of original master tape recordings, photographs, and documents that provide an evocative flashback to the dynamic and diverse Central Texas music scene from 1967 through 1976, when Austin was just beginning to stake its claim as "The Live Music Capital of the World". Join us on a journey back in time.

Happenin's around Sonobeat

Sonobeat celebrates 50 years

Sonobeat's 50th anniversary sale is on

In 2014, we broke open Sonobeat's vaults to digitally reissue three classic Sonobeat singles by Austin '60s supergroup Lavender Hill Express, including Visions, Watch Out!, and Outside My Window, collecting them into the album Visions. And we threw in a previously unreleased track, Trouble. To celebrate Sonobeat's 50th anniversary this summer, the 7 track album is now available on iTunes for just $4.99 (varies by country).

Sonobeat Milestones: The '60s

Sonobeat's history unspools in a new feature

In celebration of Sonobeat's 50th anniversary in 2017, we've added a feature that traces Sonobeat's history from its humble beginning in 1967 to its humble ending in 1976 to its rebirth in 2004 through today. A unique scrolling timeline lays out Sonobeat's milestones by year, month, and day, cataloging the Austin- and Central Texas-based record company's highs and lows. Check out Sonobeat's Milestones.


We've added a few new books to our shelf

1967 is an historic year in music and cultural history. It's the year of The Summer of Love, spreading from the Haight-Ashbury district of San Francisco across the U.S. Of course, 1967 also marks the release of the first concept album, the Beatles' Sgt. Pepper's Lonely Hearts Club Band. And 1967 is the year Sonobeat is born. We've been reading up on 1967 and offer some suggestions for you over at our Bookshelf.

All the Artists Sonobeat recorded in 1967

'60s Sonobeat Artists now on iTunes and Amazon